Corey Morris Is your AdWords account as effective as it could be? Unless you’ve audited your AdWords account, you can’t know for sure. What is an AdWords Account Audit? Simply, an AdWords account audit is the process of evaluating the effectiveness of your AdWords accounts. An audit can reveal painful hidden issues that need to...Read More
Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The...Read More
Months after some advertisers fled Google over concerns about ads appearing alongside YouTube videos that promote hate and extremism, the Internet giant has announced new steps aimed at tackling such content. “There should be no place for terrorist content on our services,” Google said in a Sunday blog post outlining ways it will identify problematic...Read More
Forbes • Webfia • LinkedIn So, you’ve invested time and money building a great website. But your fancy website is nothing but a money pit if it doesn’t become a revenue generator for your company. It needs to generate a steady stream of qualified traffic, people who are looking for the type of solution that...Read More
Matt Southern A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of all users. Google was first spotted testing the new home screen design earlier this year. Unlike some other Google tests that come and go, it appears this change is here to stay. The new...Read More
European’s regulators are expected to hit Google with a minimum one billion euro fine this summer for anti-competitive practices — that also means Google will also have to alter its business practices in Europe. The repercussions pertain to allegations Google favors its own shopping service in search results, but it could have ramifications beyond the...Read More
Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers can embed them to a modular and customizable dashboard. The dashboards can be edited, shared, downloaded as a PDF, and even set on a recurring schedule for sharing. A KPI...Read More
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed...Read More
WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance. Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that...Read More
Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often, however, we find that regardless of how successful a campaign is at the top of the funnel, what happens beyond the click is paramount to the success of any...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
