By now, you’ve almost certainly heard how good Google Photos is. Your friends, family, and coworkers are probably using it and singing the app’s praises. It makes backing up your photo library effortless. It can identify people — even babies — in your images with freakish accuracy. It automatically creates GIFs and movies that the...Read More
by David Grow , Op-Ed Contributor, 5 hours ago An automated bidding strategy within Google AdWords, Enhanced CPC (ECPC) has been around for several years. The strategy considers an array of information, including device, browser, location and time of day, to adjust bids up or down by up to 30%. Basically, it allows Google to raise...Read More
As someone who’s deeply vested in the SEO industry, I’m acutely aware of the fierce competition that exists in the marketplace. Not only is there competition amongst SEO firms themselves who are vying and endlessly bidding for the consumer’s business, but also amidst the droves of so-called experts that are peddling their services to a consumer...Read More
Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He...Read More
Your shopping feed in the merchant center is what Google will ultimately use to advertise your products. AdWords Product Listing Ads pull all of your product information – including brand, price, availability, etc. – directly from your shopping feed. Google Merchant Center in particular is very finicky about the rules regarding your shopping feeds. A...Read More
Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that matter to those of us...Read More
Tags are values used to classify and organize content. In our content management system, editors assign tags to each post. These tags speak to the entities in the story ― things like a person, a place, a country or any broader concept. Once a post is published, the assigned tags are displayed on the front...Read More
Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying...Read More
Andrew Lolk There is no shortage of advice when it comes to optimizing your Google AdWords campaigns. Just Google it, and you’ll find a massive number of best practices from dozens of different sources. But what do you do when best practices are thrown out the window? Like at Christmas or on Cyber Monday? During...Read More
New Apple HomePod smart speaker are on display during Apple’s Worldwide Developers Conference in San Jose, California, on June 05, 2017. / AFP PHOTO / Josh Edelson (Photo credit should read JOSH EDELSON/AFP/Getty Images) Apple is finally jumping into the smart speaker craze. At Apple’s Worldwide Developer Conference held in San Jose on Monday morning,...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
