One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and...Read More
PPC can deliver immediate results for your insurance brand and, in such a competitive sector, you’re brand needs to ensure its right in front of the target market to even start to compete for customers. So how can you make the most of PPC as a digital marketing channel? How can you ensure you’re not...Read More
It’s no secret that Google amasses huge amounts of data from people who interact with its services. Going forward, the firm wants to combine this online data with offline information to help those working in advertising. ADVERTISEMENT Google tracks everything you do: here’s how to delete it At Google’s Marketing Next conference, the company announced...Read More
Editor note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! We’ve got a question today from Avinash Bikumalla of Bengaluru: From an SEO perspective, is it OK not to have a...Read More
‘)})(); //– ;c++)if(e=b[c],”og:title”===e.getattribute(“property”)){a=e.getattribute(“content”);break}a||(a=document.title||”untitled”); Subscribe Advertise Contact If you’re just starting out in PPC advertising, here are three articles you need to read now to master PPC. Upcoming Webcasts Training June 6: New Threats, Security Risks and Remedies for Today’s MSPs June 28: IT Staffing Made MSPeasy Watch Now: Sell your way to revenue, growth, and...Read More
New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query...Read More
Data is everywhere. But it can be time-consuming to have to gather it from multiple sources and then analyze it to decide the next course of action for your business. Many of us think of Google Analytics as a clunky platform that is only capable of providing cursory web traffic information and a tool that...Read More
Thinking of hiring an agency to step up your PPC game? You’ll want to find an agency that helps you achieve all your business goals. But with hundreds of agencies out there, how do you find the agency that’s the perfect fit for you? And how do you make the most of your agency investment? Our next answer...Read More
“8 Google AdWords Hacks that Will Double Your Conversion Rate!” “AdWords Tricks That Increased Customer Acquisition by 20%!” “An AdWords Campaign Tweak to Increase PPC Leads 200%!” These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even...Read More
Clark Boyd Here’s a typical search engine results page: Wow. There’s a lot more going on here than meets the eye. Do you see it? Every ad here is vying for a click. So how will people decide which ad to click on – and ultimately make a purchase decision? The best PPC ad here is the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
