If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and screen-free situations. As part of that goal, it needs to gain a greater foothold in voice. Voice is the technology every major Silicon Valley company...Read More
A question we are often asked is, “Which is better: SEO or PPC?†This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when...Read More
Finding Ecommerce Themes As the internet and the number of commercial operations taking place within it grow, so does WordPress. An easy-to-use tool for creating your website, whether it be a blog on politics or an online candle shop, it offers an array of options to choose from. Customization is a defining feature of WordPress,...Read More
Kelsey Jones It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years. Think back to when website domains first started coming on the market. The smart people bought common word domains like pizza.com or party.com. These...Read More
Image: hire.withgoogle.com The perfect fake viral news story has two crucial elements: something outrageous that makes you real mad and something you could basically believe. Not like, “Donald Trump Decrees ‘All Dogs Are Boys,’†but like, “Donald Trump Nominates Steven Seagal as Secretary of Defense.†Advertisement That perfect storm of plausibility and heinousness seems to...Read More
CMOs of any brand can learn a thing or two when it comes to SEO. Shutterstock If you’re a Chief Marketing Officer at a digital business in 2017, chances are a large part of your time is already taken up by dealing with SEO. And thanks to Google’s ever-changing algorithm, what you learn today may...Read More
CLOSEx Embed x Share Jefferson Graham shows how to change your security settings on Facebook, Twitter, Google and Microsoft for two-factor authentication, which security experts say is your best, quick defense against a hack. USA TODAY LOS ANGELES – This week many folks found a suspicious e-mail in their inboxes. They were invited to look at...Read More
Clark Boyd Product page SEO is increasingly challenging to get right. You want your ecommerce website to delight consumers with great creative assets. But you also need to give Google enough semantically relevant content to get those all-important page 1 rankings. Balancing these two objectives is incredibly hard, especially when you have thousands of products....Read More
Polish security expert Dawid Golunski has discovered a zero-day in the WordPress password reset mechanism that would allow an attacker to obtain the password reset link, under certain circumstances. The researcher published his findings yesterday, after reporting the flaw to the WordPress security team last July. After more than ten months and no progress, Golunski...Read More
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