Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?†My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed...Read More
Facebook Inc., Twitter Inc. and Alphabet Inc.’s Google are under increased pressure to police what news content can be posted on their platforms, making them reluctant judges of what is misleading, hateful or true. Such moves could alienate users, hurt advertising revenue and fuel a bigger debate on how much influence they should have over…Read More
The “XM1RPC†campaign injects malicious files into WordPress websites’ root directories. Security researchers discovered a search engine spam campaign that plays on WordPress administrators’ use of the XML-RPC infrastructure. The campaign, dubbed “XM1RPC†by Sucuri researchers, injects malicious files into WordPress websites’ root directories. The attacks use code injection to infect sites with a backdoor...Read More
Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide†examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. This report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools, as seen by industry leaders, vendors and their customers....Read More
Google’s approach to software increasingly centers around personalized recommendations and assistance. It will filter your email and surface only the messages you need to see, pop up alerts if your train line goes out of service, and even chat with you about the latest scores and trades from your favorite sports team. Today that same...Read More
On an average day, there are over 100 advertisements in the print version of the Caledonian-Record. And newspaper people have long known that as many as half of their readers buy the paper for the information they receive from the ads. There’s simply no better way to keep up with local products, services, sales, events,...Read More
As a PHP application, WordPress is often deployed using an older method: uploading files via FTP. This can be stressful and time consuming, especially when a heavy duty WordPress project has to be deployed. There are quite a few tools like: Jenkins, Beanstalk, and Deploy; which promise a pain-free WordPress deployment via an automated approach....Read More
Getting your business in front of the right customers is the key to business success. Search engine optimization, or SEO, is one of the most reliable ways to achieve this. With people performing over six billion searches each day, and visitors from search said to be closer to the purchase cycle than visitors from other...Read More
As you would expect, the candidates’ names are linked to election-related searches, such as “What will Hillary Clinton do now?” and “How did Donald Trump win?” But even generic search strings like “How did…” and “Why did…” were dominated by the presidential elections. “Why did Hillary concede?” trended, as well as the question that probably...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
