On an average day, there are over 100 advertisements in the print version of the Caledonian-Record. And newspaper people have long known that as many as half of their readers buy the paper for the information they receive from the ads.
There’s simply no better way to keep up with local products, services, sales, events, and ways to save money.
Until recently, local readers had to buy the paper in order to get this valuable information. Now you can also find it with a simple online search.
On November 1, the paper launched a priceless print-to-SEO platform, featuring the very best businesses, retailers, services, and industries in the Northeast Kingdom and North Country. At local.caledonianrecord.com, readers can easily see, and search, print ads from every edition over the previous month.
We create a digital version of our print advertisements that is highly optimized for search engines, such as Google. Additionally, our platform automatically creates a home for local business on our directory, which will feature all of the relevant information, including their latest ads, maps, and contact information. This helps leverage our growing digital audience and maximizes the online presence of advertisers.
We feature a directory as a part of our product. The intention behind this platform is to properly highlight print advertisements for SEO value. The directory is built to store information for search engines to capture. That information is rich with keywords, links, tags, and other information that assigns SEO value, which ties the entire process together. Additionally, all of our print ads are housed in a local business profile for SEO purposes.
Local.caledonianrecord.com takes full advantage of the Caledonian-Record’s preferred standing with major search engines, and leverages the newspaper website’s unrivaled local reach with over 150,000 monthly unique website visitors and 10K active social media followers.
How it Works
Every day, our platform retrieves hundreds of our print ads and extracts the data by grabbing the valuable information inside of them (including product details, coupons and other exclusive content). Then we expand and enrich the data-set by crawling the Internet to gather more information about the advertiser’s business. We automatically generate a digital marketing campaign by coupling information found on and offline.
The end result is that our print ads make it in front of local people, whether they’re consuming Caledonian-Record products or not.
Since people have long-relied on search engines to find and research local products and services before making a purchase, local.caledonianrecord.com provides the most affordable, cost-effective, and powerful SEO solution that local companies can find anywhere.
Check it out at local.caledonianrecord.com or at caledonianrecord.com.