When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those that you actually want to rank. What Is Link Authority? Link authority is the value of the links from the other high-quality sites around the...Read More
Google is working with a financial adviser to consider a potential bid for Twitter Inc., as the social-media company continues to explore a sale, according to a person familiar with the arrangement. In tapping Lazard Ltd., Google hasn’t indicated it will definitely make an offer for Twitter. But the move suggests that Google is evaluating...Read More
Data breaches are becoming more prevalent – and expensive. According to the March Beazley Breach Insights 2016 report, the Beazley response unit responded to 60% more data breaches in 2015 over 2014. Still more shocking, the proportion of breaches involving third-party vendors more than tripled over that same time period, rising from 6% of breaches...Read More
Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising...Read More
Caption Close Matt Mullenweg, 24, who just landed $29.5 million in funding for his program WordPress, works on his laptop in his home on Wednesday, June 25, 2008, San Francisco, Calif. Matt Mullenweg, who just landed $29.5 million in funding for a software development, pictured in his home on Wednesday, June 25, 2008, San Francisco,...Read More
SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant†content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. A huge part of present-day SEO practices is...Read More
One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it. You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t. Related: 10 Questions to Ask When Hiring an SEO Consultant Still, there are some approaches...Read More
Snapchat on Friday surprised everyone with two big announcements: First, the company has changed its name from Snapchat to Snap Inc., and second, the company will sell its first hardware product ever this fall: A pair of sunglasses with cameras on them, called “Spectacles.” Snapchat Snap’s Spectacles have already drawn many comparisons to Glass, Google’s...Read More
It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring your on-page SEO provides peak performance for your website and visibility for your target audience. Over the past few years, the on-page “rules†have changed drastically as Google tries to ensure they’re delivering the best...Read More
The Top Three Most Common WordPress Errors – and How to Fix Them Overall, WordPress (WP) is a great content publishing system, but it’s not perfect. In my humble opinion, WP’s worst flaw is its error handling. Perhaps it’s because WP is built using PHP, which is an interpreted language. In any event, even the...Read More
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