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Web Optimizers

Google introduces a unified app and web property in Google Analytics

Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics. Google launched a new property type, App + Web, that allows advertisers to combine app and web data for unified reporting and analysis. The first version of this new app and web experience—including the new event...
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10 Tips to Win at Local PPC

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google is testing a Play Pass subscription service for premium apps and games

Subscription services are all the rage these days, and Google is the latest company to get in on the action, with Android Police reporting that the company has already started testing a new Play Pass subscription service that offers “hundreds of premium apps and games” with no ads or in-app purchases for a flat monthly...
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Beware: Google Ads Expands Broad & Phrase Match To Include Keyword Close Variants

Yesterday, Google announced that in the coming weeks broad match modifier and phrase match keywords will also begin matching to words within the search query that share the same meaning as the keyword. The SEM/PPC community is not surprised but still very frustrated by this news. It is Google Ads (formerly AdWords) expanding the keywords...
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Google’s John Mueller Answers if Linking Out Good for SEO

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google to Unify App and Website Measurement in Google Analytics

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Why every PPC manager needs to automate more

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the...
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Online Display Advertising Platforms Market Is Booming Worldwide | FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU

A new Profession Intelligence Report released by Stats and Reports with the title Global Online Display Advertising Platforms Market “can grow into the most important market in the world that has played an important role in making progressive impacts on the global economy. Global Online Display Advertising Platforms Market Report presents a dynamic vision to...
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SEO: That Blob of Text May Not Be Helping

Adding on-site text for search engines and not users could confuse algorithms and may amount to keyword stuffing, according to a Google spokesman. We have all seen it: an ecommerce category page with extensive text near the footer. This copy is displayed in a tiny font and meant to add unique content for search bots,...
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Simplifying Google Analytics configuration with Google Tag Manager

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required. Google Tag Manager (GTM) allows you to deploy Google Analytics tracking without adding any further...
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