Launching a successful rebranding campaign can seem like a terrifying, formidable task, especially if you think about the potential risk for your SEO rankings. The last thing you want to do after building up your SEO is to lose all that progress because you decided to change your company’s name. Thankfully enough, decreased SEO rankings...Read More
Experiencing the world’s art just got a little easier, thanks to Google’s newly launched Arts Culture application which puts works of art from over a thousand museums across 70 countries into the palm of your hand. But the app goes beyond offering only static images and text – instead, it now offers tools to search art...Read More
Pantheon, a WordPress and Drupal hosting service with a strong lineup of features for developers, today announced that it has raised a $29 million Series C round. Investors in this round include previous investors Foundry Group, OpenView Investment Partners, and Scale Venture Partners, as well as new investor Industry Ventures, which put $8.5 million into...Read More
Editor note: This is a section of our soon to be completely redone SEO Guide. Enjoy! Content marketing and inbound marketing are not separate from SEO at all. Content marketing has become an integral part of today’s SEO. Its umbrella offers the widest, most effective reach for online visibility and real ROI. And SEO is just one part...Read More
I’m a digital nomad. In fact, I’ve been living (and loving) the digital nomad lifestyle on and off for 10 years now. Specifically, my wife and I got rid of our house and put all our stuff into storage. Now we choose various places around the world, rent a house or apartment for between one...Read More
A corporate blog is a major cornerstone of any digital marketing strategy, right alongside the rest of the website, analytics, and of course email marketing. Spinning up a blog is a crucial first step for many organizations looking to increase their profile and attract more customers with content marketing. Today there’s a flurry of blogging...Read More
Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts...Read More
Google recently shut down an internal project to create a high-end standalone virtual reality headset akin to devices from Facebook’s Oculus and HTC, according to sources familiar with the plans. The decision likely stems from Google’s effort to streamline its more ambitious projects, an ongoing slog at the company. In this instance, Google is shifting...Read More
Search engine optimization isn’t a mystical dark art. It boils down to signals of relevance and authority. Understanding the signals that search engines interpret as relevance and authority is key to understanding SEO. Millions of pages across the web fight for visibility every time a shopper searches Google and the other search engines. Only 10...Read More
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