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Web Optimizers

The role of technical SEO is “makeup?” Really?

I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write...
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Getting Started with HHVM and WordPress

Only a few months ago, HHVM (HipHop Virtual Machine) was a popular buzzword in the PHP community. Many of us were curious about this technology, especially the reports of improved performance. Previously, Zend’s PHP was the only alternative — until Facebook introduced HHVM to the world. Good news, HHVM is no longer a buzzword. Many...
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Print to SEO

googletag.slots = googletag.slots || {}; //– Boost your digital presence and get in front of potential customers by utilizing SEARCH ENGINE OPTIMIZATION (SEO) with our new digital services! What is SEO? Search engine optimization (SEO) helps potential customers find you online by affecting how high you show up in online search results. Why does SEO...
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She overcame blindness to thrive at Google

When Jyotsna Kaki got a call from Google, she was stunned. She had never applied for a job with the tech giant. “I thought that getting into Google was impossible for me,” said Kaki, 33, who is blind. But it wasn’t, thanks to her brother who passed her resume to a friend at Google. At...
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Why WordPress is the Best Platform to Build Your Website

Although most small businesses have a website these days, they usually do not have the budget for hiring an IT specialist to manage their website, update content and remove obsolete / out-of-stock products. Thanks to the WordPress platform, it is no longer necessary to have an IT background in order to administrate your own website and keep it...
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7 Easy SEO Tips for Solopreneur Marketing

Being an solopreneur isn’t easy, is it? It’s a lot of responsibility and sometimes even struggle. You’re dealing with all sorts of risks that you would be shielded from if you were working a “normal” job. You’re facing greater obstacles and dealing with many different types of stress. One of the biggest challenges solopreneurs face is...
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The role technical SEO should play: It’s makeup

Being attractive is a nice advantage. People are more inclined to like you if you’re attractive. And makeup can make anyone look better. It can touch up blemishes and smooth out your skin. It can outline your eyes and make them stand out. While using makeup right can make you more attractive, applying more makeup...
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Best WordPress social media plugins to work with in 2016

No online marketing strategy is complete without the component of social media. If you are running a blog or a small business website on the WordPress platform, it is quite easy for you to incorporate social media marketing in it. WordPress provides you with hundreds of social media plugins these days that can provide your...
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Infographic: The ultimate guide to SEO-friendly URLs

When it comes to URL structure and SEO, there can be a lot of confusion and debate. To help, Brian Dean, Founder of Backlinko and I, CEO of Ignite Visibility, compiled tips drawn from commonly shared wisdom and accepted advice. From URL length to keyword usage to canonical issues to folders to status codes, it’s all listed in...
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With Tango, Google is now equipped to map the entire world — inside and out

Open up Google Maps on your phone and, depending on where you are, you’ll see some streets, some buildings and a blue dot. That blue dot is you, in “YOU ARE HERE” form. When you move, it moves. The dot is helpful when you’re walking around outside, but if you’re indoors — in an airport,...
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