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What is SEO?
Search engine optimization (SEO) helps potential customers find you online by affecting how high you show up in online search results.
Why does SEO matter to you?
Having a digital search strategy is critical for your business, and if you don’t already have one, you’re behind. SEO helps you:
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Beat out your competition
Did you know the top links in a Google search get 72% of all clicks?
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33% of Google searches are local
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Generate more leads, which equals more sales
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Article source: http://www.anchoragepress.com/content/seo