Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners wanting to sell to local customers,  if you’re not showing up in local search, you’re missing out. Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search...Read More
A team of four Google employees has developed a set of 13 emoji designed to better represent women in the professional world. In a presentation to the Unicode Consortium, the body that approves and standardizes emoji, the team says the new emoji depict “a wide range of professions for women and men, with a goal...Read More
Developers work hard building plugins and themes that benefit users. Whether it’s an eCommerce system, booking plugin or gallery showcase for example, there’s a dedicated developer or two that’s worked hard bringing everything together. Documentation on the other hand sadly becomes an after-thought. It is often left to either a scarce few sentences on the...Read More
If your blog or product landing page is using GitHub Pages, it can now be optimized for SEO. By adding a simple {% seo %} to your site, GitHub will automatically add SEO metadata to each page. It even accounts for the page title, in addition to the description, canonical URL, next (and previous) URL...Read More
When Kaspar Korjus was born, he was given a number before he was given a name, as are all babies in Estonia. “My name is 38712012796, which I got before my name of Kaspar,†says Mr. Korjus. In Estonia, much of life—voting, digital signatures, prescriptions, taxes, bank transactions—is conducted with this number. The resulting services...Read More
With all due respect to web content management systems like Drupal and Joomla, there’s a reason why WordPress is king. WordPress owns 60% of the CMS market and powers more than a quarter of all online sites. It’s open-source, SEO friendly, and streamlines the process of building and maintaining nearly any type of website. Obviously, having a...Read More
Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your...Read More
Google today announced that it is bringing some of its Google Cloud Platform and Google Apps tools a little bit closer together. BigQuery, Google’s serverless analytics data warehousing service, will now be able to read files from Google Drive and access spreadsheets from Google Sheets. There has long been something of a firewall between Google’s cloud computing...Read More
WordPress is a fantastic platform for building websites on-the-fly with little to no development time required to get up and running. In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have functionality to do just about anything you want. The list of what you can...Read More
With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration exists between...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
