One of the most important questions to ask yourself when considering a new business venture is, “What problem does this solve?†Many of the most successful businesses resolve issues for users, or at least make some kind of process easier. In a recent post, WordPress developer and Core contributor Matt Geri wonders just who is...Read More
The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, a leading industry expert, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe. Key findings include: 75% of SEOs said they were aware of AMP, and 18% said they had researched it extensively. 50%...Read More
Google is preparing its own in-house startup incubator, according to a new report from The Information. According to sources, Google will soon launch “Area 120,†which will be helmed by Google executives Don Harrison and Bradley Horowitz. Teams within Google must pitch ideas for inclusion in Area 120, just as they would any other incubator....Read More
In my last few posts I’ve pondered the issue of how insecure WordPress installations have become. Here’s an interesting thing to try if you run a WordPress site; install the 404 to 301 plugin and in its settings check the “Email notifications†option and enter an email address in the “Email address†field. Now, whenever...Read More
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to comScore. Bing Webmaster Tools offers a full suite of advanced tools and useful tutorials to help website owners optimize their sites on that search engine....Read More
To save articles or get newsletters, alerts or recommendations – all free. Don’t have an account yet?Create an account » Subscribed through iTunes and need an NYTimes.com account?Learn more » Need to connect your Home Delivery subscription to NYTimes.com?Link your subscription »Read More
The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. But, since their algorithms are built upon the work completed by automated crawling bots (pieces of software that manually scour the internet), it has always been difficult...Read More
By Tracey Jones on 21 April, 2016 Share Let’s make something clear. We’ll not be talking about trending themes and fads. I won’t tell you whether you should use this color or that. And we sure as anything won’t be talking about how to optimise pictures (progressive rendering, by the way). Sorry to disappoint you...Read More
Local media forecaster Borrell Associates has attempted to capture the totality of spending on “digital marketing services†in the US. Borrell argues that “businesses will shell out an estimated $613 billion in DMS†in 2016, an amount many times larger than “ad spending.†The report is principally focused on spending by small businesses. Digital marketing...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
