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In some ways, running a local SEO campaign is a lot like writing a sitcom episode. Each follows a formula for repeated success, and when you strip both of them down to their cores, their components are very similar. The Venn diagram below outlines the formula for both a sitcom and a local SEO campaign....Read More
GoDaddy’s chief technology officer — amid a time when the company is expanding its cloud-computing operations — is departing, according to a regulatory filing. Elissa Murphy will be leaving the company later in May. Her departure comes as GoDaddy has begun building out cloud infrastructure, helping it evolve from a simple hosting service to something more...Read More
The first post in our HubSpot-Wordpress integration series highlighted three ways to create powerful web marketing by integrating your WordPress website with HubSpot. The second post dove into integrating HubSpot analytics with your WordPress website. Now, we’re going to cover how to integrate your HubSpot CTAs with WordPress. Why Integrate HubSpot CTAs with WordPress? HubSpot...Read More
Local influencers – the people who can really drive traffic and conversions to your site – are closer to your “action,†trusted by locals, and easier to connect with. And using local influencers to increase visibility for your business is far less competitive than trying to convince the “big boys.†The value of local influencers...Read More
Podcasts are finally coming to Google Play Music, after the service announced it was adding the format back in October. According to an internal NPR email obtained by Android Police, Google has informed the public radio network that the podcasting platform will launch on Monday, April 18th, nearly six months after the initial announcement. “Google will launch...Read More
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For most online marketers today, content marketing and SEO remain largely siloed strategies. But search algorithms have changed immensely in recent years, making it easier to see how they can work together towards the same goal. In this post, I’ll explain the logistics behind how your content marketing campaigns can drive SEO. Related Article: Search In...Read More
Alan Turing fundamentally designed the Pilot ACE computer (above), once the fastest computer in the world, in the 1950s. His legacy is now coming to bear in Silicon Valley (Geoff Caddick/PA) SAN FRANCISCO — In 1950, artificial intelligence pioneer Alan Turing famously proposed what came to be known as the Turing Test: the proposition that a machine...Read More
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