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Web Optimizers

WordPress Releases New Major Update ‘Clifford’ Following Redesign

In November, Automattic, the company that owns WordPress, announced a comprehensive redesign of its ubiquitous content platform. WordPress 4.4, has now been released, codenamed Clifford in honor of the Jazz trumpeter Clifford Brown. A major improvement is that WordPress users can now create responsive images, without the need for third party plugins. Until now third...
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Dear Santa: An SEO Wish List

Dear Santa, My name is Patrick Stox, and I’ve been a good SEO this year. I want to ask for a few things — not just for me, but on behalf of all of the SEOs out there. We want our keyword data back. Google gives it to us in Google Search Console, so why...
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Will Google pass Apple as most valuable company?

Will Alphabet pass Apple in the race to become a trillion dollar company next year? It wasn’t that long ago that many investors assumed Apple (AAPL, Tech30) would get there first. At its peak price earlier this year, Apple had a market value of nearly $775 billion. Alphabet, which I’m now going to refer to...
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WordPress 4.4 Now Available, With Responsive Images & New Default Theme

WordPress has released version 4.4 of its content management system, otherwise known as “Clifford”, bringing with it new features designed to keep it current going into the new year. Among the new features is a brand new default theme, called “Twenty Sixteen”, which is decidedly modern and minimalist compared to previous default themes. Twenty Sixteen...
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Which Comes First: SEO Strategy or Budget? NEITHER!

It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets. I think most businesses tend to operate on the idea that...
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Report: Ford, Google to build self-driving cars together

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PageCloud founder’s goal is to ‘render products like WordPress obsolete’

“I want to fix the Internet,” Craig Fitzpatrick, founder and CEO of Ottawa-based PageCloud, said in a recent interview. “I know that’s a grandiose claim… but I choose those words very carefully.” PageCloud recently launched its website design software, putting it in competition with a list of better-known players, including Weebly, Wix, WordPress, and Squarespace....
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Top SEO tips for your international financial services websites

If you run a financial services site and are going global with your product offerings, there are key actions which will improve your sites’ SEO visibility. Most financial websites have a global web template which is used to roll out new versions of the site. Templates can be an effective way to manage your website...
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WordPress 4.4 brings responsive images and the REST API

Automattic, the company behind the open source WordPress CMS/blogging platform has announced the release of WordPress 4.4, codenamed Clifford, to honor the Jazz trumpeter Clifford Brown. With this release the self hosted WordPress software has started to take advantage of the new codebase, which was recently rebuilt. Responsive images A notable enhancement for users is...
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Four SEO Strategies Every Digital Marketer Needs to Understand

When it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences, I will break them down and include tips on how to leverage each one as part of a digital marketing strategy. Four SEO Approaches You Need Local SEO A local...
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