Search and social, as more companies are finding out, complement each other quite well. When Deborah Carver, the content marketing manager at digital marketing agency Nina Hale, was working with a health insurance client, both parties were a little unsure as to how to create content that people would want to click on. Carver spoke...Read More
With hackers and the security research community constantly finding new ways to break every piece of software that touches the Internet, it’s easy to get lost in the endless cycle of hacks and patches and hacks. But one team of Googlers and academic researchers has stepped back from that cycle to take a broader view...Read More
Did you know that nearly 25 percent of the internet runs on WordPress? Just to put it in perspective, that’s about 74,000,000 different websites all running the engine – it’s pretty staggering to think about. Like any website on the internet, WordPress sites can sometimes be susceptible to hacks and malicious attacks even though they’ve...Read More
Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine optimization. If you have never encountered one of these dark souls, count yourself lucky; for those of us who have, quotes from industry studies and promises...Read More
Google Inc. has long ignored most Wall Street conventions, but that is changing under new Chief Financial Officer Ruth Porat. Earlier this month, the Internet giant began offering analysts 15- to 30-minute briefings on Google’s business, according…Read More
Today on offer via our ELearning section of Neowin Deals, you can Pay What You Want on a WordPress Wizard Bundle. Transform ideas into professional, customized websites with 12 essential courses What’s it all about? With the Pay What You Want bundles, you can get something incredible for as little as you want to pay...Read More
Comment Search Engine Optimisation is desperately seeking respectability, with “creativity†being the main buzzword at the industry’s big get-together – with the dark arts of “black hat†SEO scarcely being mentioned. More than 1,700 search engine optimisers and digital marketers gathered last Friday (18 September) in the UK seaside town of Brighton, where the SEO...Read More
Google is celebrating the second week of the NFL season with one of its trademark Doodles. This week’s cartoon depicts a lowercase g drawing walking onto a football field for tryouts with other letters. The lowercase g has his arms full of equipment as he walks on the field before tossing it away. “I’m ready...Read More
WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress. There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available. Many believe that using WordPress to host a site automatically guarantees good SEO. As...Read More
Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic. Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of...Read More
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