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Web Optimizers

Google taking Ads API back to beta over performance issues

Google has decided to send its Ads API back to beta. Feedback from developers about slow response times have caused Google to determine that the API is not ready for production usage. There are a number of other complaints about the new API, beyond response times. This has prompted Google to take the unusual step...
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A New Era of Google Search: What It Means for SEO

Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes....
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How To Become Your Office’s (Hopefully Highly Paid) Data Master

This bundle covers major data storage platforms like Oracle, plus newer analytics tools like Hadoop and Cloud. You can earn certificates for completing training in SAS, R. Oracle, and other databases. If you want a solid overview of all things data-oriented, this is the bundle for you. Get it today for just $29, 90% off...
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Profit-Driven PPC Management in Practice

Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. The space for optimization was very limited. From...
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The best competitor tracking and keyword research tools

Rank Tracker is an SEO program for selecting keywords, tracking website positions, analyzing search results and determining the complexity of website promotion using certain keywords. It also simplifies the diagnostics of the presence of a filter (sanctions) on the website and will help in case of promoting a local business website. And if you need...
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Clicks ‘n Tricks: SEO’s not dead yet

by Charlie Stewart (@CStewart_ZA) Recent research from Jumpshot and Rand Fishkin, one of the SEO industry’s pinup boys, found that nearly half of all Google searches fail to lead to a click. The study, which was based on an analysis of around 150bn Google queries from US-based browsers in Q1 2019, reported that 48.9% of...
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Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world...
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Google And Amazon’s Disruption Of The Online Travel Industry Is Looking Inevitable

Is the online travel industry headed for a major shakeup? Getty Is the travel industry heading for a new world order? There remains little doubt among travel experts that tech goliaths Google and Amazon will dominate the online travel arena, threatening to bust up the duopoly of Expedia Group (which owns Expedia, Hotels.com, Travelocity, Orbitz,...
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Crooks steal $28M in crypto using Google Adwords & spoofed domains

Authorities arrested six suspects including five males and one female in simultaneous raids carried out in a joint operation. The raids and subsequent arrests were carried out to trace $28 million worth of stolen Bitcoin.  The raids were conducted as part of a 14-month long, large-scale, global police investigation involving European law enforcement agencies including...
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Google’s John Mueller on Retaining SEO After Migrating Web Platforms

Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO. More specifically, Mueller added his knowledge of how Google works to a conversation about the web platform Wix. In a thread titled “Is WIX really that bad?”, a user left a comment saying: “Yeah, because if and...
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