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Web Optimizers

In 2015, Your Job As An SEO Isn’t Actually SEO

OK, I’ll admit right now I wrote that title just to get clicks. It’s not my proudest moment, but I’d be lying if I said I hadn’t done it before. Regardless, the title is accurate – in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive...
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Google shows off Ithaca College prof’s work

Google doodle by Ithaca College Professor Jack Wang and his twin brother, Holman.(Photo: PROVIDED PHOTO) Story Highlights Visit mycozyclassics.com/books to see the work of Jack and Holman Wang Laura Ingalls Wilder was born Feb. 7, 1867 ITHACA – The Google homepage on Saturday will have a touch of the prairie thanks to an Ithaca College...
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Attackers exploit zero-day flaw in popular WordPress plug-in

WordPress sites with the plug-in Fancybox-for-WordPress should apply a critical security update released Thursday that fixes a vulnerability already exploited by attackers. Researchers from Web security firm Sucuri issued a warning about the vulnerability Wednesday after seeing attacks that injected a malicious iframe into websites. They tracked down the problem to a flaw in Fancybox-for-WordPress,...
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How Long Does SEO Take To Start Working?

As the owner of a digital lead generation firm perhaps there is no question I get asked more than “How long will it take me to get ranked #1 for my keywords?” The answer isn’t so simple, because the question itself is misguided (no offense). The question is born from an understanding of SEO that...
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Google is serious about taking on telecom. Here’s why it’ll win.

Larry Page, right, and Sergey Brin, Google’s co-founders at the official opening of Google’s new European headquarters in Dublin, Ireland, Wednesday, October 6, 2004. Photographer: John Cogill/Bloomberg News. First it conquered search. Then it was online video and advertising. Now Google is turning its attention toward telecom — and it’s no experiment. In recent months,...
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Thousands of WordPress sites affected by zero-day exploit

(Image: Wikimedia Commons) Must See Gallery Hands-on with the new Word, Excel, and PowerPoint apps for Windows 10 tablets Touch-friendly versions of Word, Excel, and PowerPoint are now available in preview editions for use on devices running Windows 10. Here’s what you’ll find in each one. Read More Thousands of websites are at risk of...
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7 Creative Link-Building Techniques to Improve Your Website SEO

As Google begins to penalize every known link-building technique, it is going to extremely tough going forward for small businesses with an online channel to build a. high-quality linking strategy. So the success of your business SEO is going to depend on how creative you can get. I asked a few successful SEO agencies and...
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Where the internet lives: the artist who snooped on Google’s data farm

Well, they started it. Google Street View allows people to crawl virtually along your street and look at your house. Google Earth offers global intrusion from above. The web giant has done its bit to abolish privacy. Now an artist has out-Googled Google, offering a sneak peek at its less than beautiful underbelly. The joy...
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Learn to build your future website with 60+ themes, 4 plugins and 6 WordPress …

Any entrepreneur worth his salt knows that a business needs a website. The obvious next step is to install WordPress. But instead of fumbling around with a semi-broken free theme, have a look at the WordPress Asset and Course Bundle. It gives you access to 60+ themes, 3 plugins and the know-how to customize your...
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How to Create Compelling Content for SEO Success and Sales

The advice you give your clients is spot on – focus on creating high-quality content and earning editorial links. But the truth is, creating compelling content that stands out takes time and resources. While the investment is definitely worth it for long-term success, how can you ensure you’re getting a good return on that investment?...
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