Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them. Throughout its history, SEO has been a cost-efficient and incredibly valuable strategy for business owners of...Read More

2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way. In fact Penguin was never given an end date; it just keeps on rolling like Tina Turner on a river. So...Read More

Back in August, I wrote about the future of SEO. It was a forward-looking post that was somehow nostalgic at the same time, and it was apparently exactly what the industry needed to hear. I felt inspired writing it, and since then I’ve been quiet, head down in my work. But last week, something happened...Read More

Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It’s also required a whole lot of work in order to properly carry out these best practices. 2015 is no different. The SEO landscape has changed over the past year, and staying...Read More