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Web Optimizers

How (and Why) to Perform a DIY SEO Site Audit

Countless websites’ search engine rankings were affected by the many major Google algorithm updates of the past few years. Search engine optimization (SEO) priorities have also shifted in this post Panda-Penguin-Hummingbird-Pigeon world. An SEO site audit is an essential way to take stock of how your website performs, especially in regards to its search engine...
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WPScan Vulnerability Database a New WordPress Security Resource

WordPress’ popularity as a content management system (44 percent of CMS market share) is matched in parallel by the number of security vulnerabilities afflicting the open source platform, as well as its versatile plug-ins and themes. It’s not unlikely that a developer may be at a loss as to the security of a particular plug-in,...
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A Guide To SEO For Entrepreneurs In Locally Serving Industries

For personal injury lawyers, chiropractors, dentists, and other practitioners in locally serving businesses, SEO plays a major part in attracting clients and achieving success. Unfortunately, you can mess up in a heartbeat if you aren’t careful. Let’s look at how to appropriately deal with SEO in ways that are pleasing to both search engines and...
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Google’s diva of digital trend-spotting goes live on-air

“Hi,” Roya Soleimani chirps merrily into the telephone. “It’s Google calling.” It’s also 8:30 on a recent Friday morning, which for Google’s grande dame of trend-spotting means it’s showtime. Over the next two hours, the bubbly communication manager for Google’s search-trend team talks with radio stations around the nation about what the masses have been...
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The 7 WordPress Plugins Your Site Needs to Succeed

At least one website you visited today is powered by WordPress. In all likelihood, most of your favorite sites utilize the world’s most popular content management system (CMS). Perhaps your business runs on it too. According to WordPress, across its network of sites, “Over 409 million people view more than 15.8 billion pages each month.”...
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Should You Really Spend Your Time (And Resources) On Negative SEO?

The past month or so, I’ve been losing sleep over negative SEO. And trust me: of all the things that I could be doing other than sleeping, thinking about negative SEO is at the bottom of that list. Maybe it’s the surge in extortion emails surfacing. Maybe it’s Google continually softening its stance on whether...
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EU Privacy Watchdogs Warn Google About Its Policy

PARIS—An old front in Google Inc.’s policy battles in Europe reopened Thursday, amid broader pressure on the company on everything from competition law to Europe’s rules on the “right to be forgotten.” The European Union’s main group of privacy regulators said they had warned Google Chief Executive Larry Page that his company “must meet its...
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Watch Out WordPress Users – This Site Lists All Your Vulnerable Things

WordPress has been beleaguered by various forms of attack in recent years. That’s largely because the content management system is used by nearly a fifth of all sites on the internet, thereby making it an attractive target for cyber criminals. But it’s also proven to be a highly-exploitable platform due to the many vulnerabilities discovered...
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E-Anniversary: Celebrating 10 Years of SEO with Our Top Five Do’s and Don’ts

A recent article in Forbes magazine made note of how search engine optimization (SEO) has been a part of online business for more than a decade. And Google, the current SEO authority, continues to develop SEO and its functionality. Now that SEO has reached this anniversary, it’s time to review what measures need to be...
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Exposing Hidden Biases at Google to Improve Diversity

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