Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs. The SEO industry does not have standardized job titles, so “specialist” can...Read More
Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace. That means if you are an online retailer, your website should be fully optimized, and your marketing channels well-curated in order to increase the likelihood of a customer completing the sale. So how do you know...Read More
Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got yourself the beginnings of a great campaign. I’m a firm believer in Single Keyword per...Read More
“This national expansion comes at a significant moment for Google. For 21 years, we’ve pursued a timeless mission, to organize the world’s information and make it universally accessible and useful,” Pichai said. Gov. Kevin Stitt thanked Google for being an early adopter of Oklahoma’s tech future. “I can’t underscore enough the importance that we continue...Read More
There are many fine blog posts about how to improve the SEO or marketing for charity and nonprofit websites. This is not one of those posts. In this blog post, I will explore how high-traffic websites with strong SEO programs can use their ranking success to help improve the world (if just the tiniest bit)...Read More
“How much do you charge?” As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story… “That price is too cheap.” “That price is too high.” “That price is just right.” It’s...Read More
Google appears to be testing a new safety feature for Google Maps that will alert you if your car or taxi deviates from its route by more than 500 meters (0.3 miles). The feature was first spotted by XDA Developers, and it appears to be exclusive to India for now. “Off-route alerts” can be found...Read More
Craig Witt As your ecommerce company begins to scale globally, the first order of business is to help audiences in new regions find you online. Search engine optimization, or SEO, plays a key role in that strategy. While you’ve likely made significant investments in SEO for your origin website, building value and rank in search...Read More
Google has been busy updating Google Maps in the past month, first rolling out speed limit indicators and then speed camera alerts. The latest feature to join Google’s mapping app is a speedometer that shows up while you’re driving. While yes, of course your car already has one, the idea is to be able to...Read More
The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not...Read More
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