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Web Optimizers

Choose your WordPress flavour

Many of us know WordPress as the free blogging platform. But did you also know that it is a software that can be used to create full-featured websites, including, but not limited to, blogs? In other words, at WordPress.com you can set up a blog for free; but at WordPress.org you may download the whole...
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SEO Guidelines For Editorial

Co-authored with Ian Lurie, CEO and founder of Seattle-based Portent Inc. A version of this post first appeared on the Portent blog. Editorial teams control the single most ‘future proof’ search rankings factor: Content quality. Consistent ‘quality’ as defined by Google, though, means following some specific rules. So, here’s my very short checklist for editorial...
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WordPress is a CMS (Whether You Like it or Not)

By Kaya Ismail August 15, 2014 Articles and Editorials  Comments Advertisement WordPress is just a glorified blogging tool. Apparently. The debate about WordPress’ status has been raging for years now. Is it still just a blogging platform, or has it grown into a what can be described as a CMS? It’s a touchy subject for...
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Is SEO Being Ripped Asunder?

SEO is very much alive. It’s just getting ripped-apart limb from limb, organ-by-organ, and transplanted as living tissue into various branches of marketing, development and IT departments. While companies incorporate SEO into specialties (experts working in detached disciplines), the industry’s response has been for SEO professionals to generalize as Inbound Marketers. Now that I’ve set...
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Even with Managed WordPress Hosting, End-Users Must be Proactive About …

It is rare to go a day without hearing about a vulnerability impacting a certain WordPress plugin or theme. Most recently, vulnerabilities targeting WordPress thumbnailing plugin TimThumb, SEO plugin All in One SEO, and MailPoet, the newsletter plugin with more than 1.7 million downloads, have been exposed, leaving users and their web hosts scrambling to...
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Google Responds To Mass Negative SEO Extortion Emails

There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the evil SEO. Both Dan...
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This Is the Biggest Threat Facing Google Right Now

Xiaomi, a Chinese phone maker, sells devices running a modified version of Google’s Android operating system, but without any Google services. Zhang Jin/Xinhua—Alamy Google’s Android operating system can be used—and changed—by anyone. Now the search giant might be losing control of its creation. When Amazon’s Kindle Fire phone debuted last month, the engineers at Google’s...
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Ending soon: Hacker Monthly, WordPress Starter Kit, and NYOP Designer …

Every day, Cult of Mac Deals brings you a wide array of outstanding deals on things that we think will make your life easier and more interesting. As new deals emerge, though, old ones have to close. Today, we highlight a selection of three deals that are ending very soon: Three Years of Hacker Monthly,...
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6 Warning Signs You May Be Dealing With an SEO Scam Artist

We see a lot of pre-packaged, so-called “standardized” online marketing packages for SEO. They should be avoided at all costs. Not only can these waste time and money – it can actually hurt your website in the long run. If you are thinking about working with a SEO company, they should be transparent, have a clear track...
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