It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you...Read More
The battle for the sky continues. Google (GOOG) has spent $500 million to buy Skybox Imaging, a company that uses small satellites to transmit high-resolution images from space. Tuesday’s announcement comes only two months after Google acquired Titan Aerospace, which beams Internet signals from high-altitude drones. In March, meanwhile, Facebook (FB)spent $20 million on Ascenta,...Read More
I sat down with Matt Mullenweg, the founder and CEO of WordPress’ parent company, Automattic, for an extended interview in March, just ahead of the company’s $160 million financing round a month later, which valued the company at $1.16 billion. (Apologies for posting this so long after the fact.) For a company that powers 22% of the...Read More
In marketing-savvy companies, SEO experts may be called in to review visual designs or wireframes during a site build or redesign. This presents a chance to address SEO holistically in an easy to understand fashion. Here is a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on...Read More
The illustration on Google’s homepage on Monday may look pretty whimsical, but it’s spotlighting a very serious issue: clean water. Not bad for an 11-year-old from Long Island. Audrey Zhang, a fifth-grader from Levittown, N.Y., is the winner of this year’s Doodle 4 Google competition, rising to the top of some 100,000 entries on the...Read More
Dominic Smith is a senior writer and content strategist for Rackspace Digital, the digital marketing infrastructure specialists. Putting together a recent comparison infographic of WordPress, Drupal and Joomla! got me thinking about what the Internet looked like before open source content management systems (CMS) came along. It’s been a decade or so since open source...Read More
Once upon a time, Google was at the mercy of SEO. The search engine was easy to exploit and – what’s more – it didn’t seem to mind. Some keywords here, some metadata there, then sit back and watch the results appear. For many people, that sums up search engine optimisation: the parasite-boosting the prominence...Read More
This undated photo made available by Google shows a campus-network room at a data center in Council Bluffs, Iowa. Connie Zhou—AP Google and other technology companies are strengthening their defenses against NSA intelligence gathering Google is stepping up its technological arms race against National Security Agency surveillance as Silicon Valley firms aim to make it...Read More
Please enable JavaScript to watch this video. Anyone who has every copied and pasted from Word into WordPress (or any browser textbox for that matter), is familiar with the… interesting way the resulting text looks. WordPress, as of version 3.9, deals with this for you automatically — along with several other handy improvements. Marko Heijnen...Read More
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