Since I started working in online marketing a few years ago, my head has gotten pretty crammed with acronyms. Alphabet soup like KPI, PPC, SoLoMo, TOFU, BOFU and FOMO sound perfectly normal to me now — crazy, huh? But by far, the acronym most people ask about is SEO, or search engine optimization. This aspect...Read More
.cnn_html_media_utility::before{color:red;content:’>>’;font-size:9px;line-height:12px;padding-right:1px} .cnnstrylccimg640{margin:0 27px 14px 0} .captionText{filter:alpha(opacity=100);opacity:1} .cnn_html_slideshow_media_caption a,.cnn_html_slideshow_media_caption a:visited,.cnn_html_slideshow_media_caption a:link,.captionText a,.captionText a:visited,.captiontext a:link{color:outline:medium none} .cnnVerticalGalleryPhoto{margin:0 auto;padding-right:68px;width:270px} ]]> Google made a commitment in 2014 to increase the diversity in its logo designs. Through June 2 of this year, 25 of the 51 doodles featured were women, and 17 of were people of color, according to research...Read More
The Sucuri Blog issued a notice that a popular SEO plugin for WordPress web sites had a major security vulnerability. The plugin name is the “All in One SEO Pack†and the fix is easy, just make sure to update the plugin immediately. The vulnerability opened up WordPress blogs that used the plugin, that had...Read More
If you haven’t heard of DuckDuckGo yet, you will soon. On Apple Apple’s iOs 8, users can switch their default search engine preference to the up and coming search engine option. It’s all about optimizing privacy, sidestelling filter bubbles and takes a stance against profiling. Every single user is shown the same results for keywords...Read More
It seems that there’s a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. They aren’t totally separate concepts! Certainly, SEO and semantic search overlaps, but the key to success lies in finding how to mesh them together, so that they complement each other, rather than simply overlapping....Read More
Google is starting to accept requests from Europeans who want to erase unflattering information from the results produced by the world’s dominant search engine. The demands can be submitted on a Web page that Google opened late Thursday in response to a landmark ruling issued two weeks ago by Europe’s highest court. The decision gives...Read More
SEO is now considered a basic skill, not the more technical aspects, but a good solid understanding should be a pre-requisite. So says our brand new Skills of a Modern Marketer best practice guide. The report defines the soft skills needed to be successful in an organisation and the deep vertical knowledge areas that marketers...Read More
If you’re a WordPress.com user you’ll want to be extra cautious the next time you’re tempted to whip up a blog post from your local coffee shop. If anyone on the same open connection is using a networking sniffing tool like Firesheep, your WordPress.com account could be easily hacked. That’s the recent discovery revealed by...Read More
A law firm in Michigan, Seikaly Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy†techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused knowingly...Read More
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