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Web Optimizers

SEO: How To Avoid The Big Ripoff

Would you buy SEO from this guy? I don’t like to criticize competitors. I think it makes me look bad. I much prefer the approach, “I’ve heard great things about so and so; they really seem to do a great job. Here’s why our clients hire us…” But there are too many business getting swindled...
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5 Reasons Nest Sold To Google

The big obsession yesterday was with why Google spent $3.2 billion on startup Nest Labs. But lost in the shuffle of the breathtaking price and lots of questionable speculation about whether this is relevant to Apple Apple was exactly what motivated the company to take the deal. Nest CEO Tony Fadell had the right soundbite:...
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WordPress founder Mullenweg takes over as Automattic CEO

Automattic and WordPress founder Matt Mullenweg speaking at LeWeb in 2012. (Credit: Stephen Shankland/CNET) WordPress founder Matt Mullenweg, having hit 30, is taking over as CEO of the company behind the blogging platform, Automattic. In a blog post Monday, Mullenweg wrote that he and current CEO Toni Schneider are swapping roles at Automattic. Mullenweg wrote...
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How To Avoid The Fate Of Rap Genius When Doing SEO

SEO, like many things in life, can be really good or really bad, depending on who’s doing it. Unfortunately, there are too many people claiming to be SEO professionals who don’t seem to know much beyond the basics, and in many cases are nothing more than middle-men who just outsource the actual fulfillment to places...
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5 Google Opt-Out Settings To Check

Google signs you up for more than you think. Are you up to date on these five settings? Google caused a stir this week when it announced a controversial change that lets those with Gmail and Google+ accounts email anyone who also has both accounts — even if the sender doesn’t know the recipient’s email...
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This Is A Perfect Explanation Of How Most Companies Get Productivity Wrong

Matt Mullenweg, creator of WordPress and co-founder of Automattic Automattic, the creator of WordPress, is one of the most unique companies in the world, powering almost 19% of the Internet with only 225 employees, almost none of whom work in the same office, or even the same cities. And according to CEO Matt Mullenweg, it...
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Boot up: app store wars, when SEO fails, Windows’s big problem, and more

A burst of 7 links for you to chew over, as picked by the Technology team Top Global Apps – December 2013 | Blog | Distimo In line with our ongoing market analysis, the graph above displays the past six months, showing the development of the relative market shares between the Apple App Store and...
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Google linking of social network contacts to email raises concerns

SAN FRANCISCO (Reuters) – A new feature in Google Inc’s Gmail will result in some users receiving messages from people with whom they have not shared their email addresses, raising concerns among some privacy advocates. The change, which Google announced on Thursday, broadens the list of contacts available to Gmail users so it includes both...
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This Is A Perfect Explanation Of How Most Companies Get Productivity Wrong

Automattic Matt Mullenweg, creator of WordPress and co-founder of Automattic Automattic, the creator of WordPress, is one of the most unique companies in the world, powering almost 19% of the Internet with only 225 employees, almost none of whom work in the same office, or even the same cities. And according to CEO Matt Mullenweg,...
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Content Strategy for an International SEO Campaign

A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign. What is Content Strategy? The term content strategyis how we refer to the purpose, creation, and distribution of information...
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