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Web Optimizers

10 Chicago SEO & SEM Agencies To Know

63,000 searches per second. 228 million searches per hour. 5.6 billion searches each day. From recipe suggestions to hotel reservations and literally everything in-between, the internet doesn’t stop. Luckily, neither do Chicago SEO and SEM agencies. With their help, you can get your business, blog or product content ranking highly on search engines like Google, ensuring thousands...
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How to Turn Google BigQuery Into A Powerful Marketing Data Warehouse

This post was sponsored by Supermetrics. The opinions expressed in this article are the sponsor’s own. The Martech 5000 supergraphic highlights the big challenge facing marketers. As more products, tools, and platforms arise, so too does the amount of data marketers need to gather, monitor, and analyze. To further compound this challenge, Scott Brinker, the...
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SEO vs PPC: Which One Works Better? [Infographic]

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both PPC and SEO...
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Google Wants Your Phone Number — Should You Provide It?

There’s a rule of thumb that if an article poses a question in the headline then the answer is always no. I’m bucking that trend right now: yes you should give Google your phone number and here’s why. More often than not I am handing out advice regarding how to control the amount of data about...
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Woodcraft receives Outstanding Growth Award | News, Sports, Jobs

The award was presented to September Fleming, Woodcraft Director of Digital Marketing, during the 2019 Adlucent Client Summit April 3-5 in Austin. Fleming and Kim Wallace, Marketplace Channels Administrator, represented Woodcraft at the summit. “The Outstanding Growth Award is based on an increase in AdWords revenue Woodcraft has experienced so far in 2019, as well...
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5 things about SEO everyone should know

It has been more than 10 years since I first started to really understand the world of search engine optimization (SEO). The country was trying to climb out of recession, and I was working with a business development program focused on helping small business owners succeed in what was a very trying time. I had...
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Use Google Analytics To Improve Your Website

Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users interact with your website. It...
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Google creates mega campus in north San Jose of 1 million square feet with new purchase

SAN JOSE — Google has quietly assembled what would be one of the largest office campuses in the Bay Area with a fresh purchase of several office buildings in north San Jose near the Alviso community. With its latest acquisition in the northernmost section of San Jose, Google now controls eight big buildings and has...
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The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut...
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How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO playbook and become the default ranking ecommerce website. Achieving this success...
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