There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we’ll cover both ways to investigate the root cause and we’ll also share tools that make this process...Read More
Programmatic displays have emerged as an advancement that is revolutionizing the advertising industry worldwide. The rising popularity of social media services is playing a significant role in boosting the popularity of programmatic display advertising. Almost all the major social platforms are now offering programmatic display advertising options. Programmatic display brings various benefits through social media...Read More
63,000 searches per second. 228 million searches per hour. 5.6 billion searches each day. From recipe suggestions to hotel reservations and literally everything in-between, the internet doesn’t stop. Luckily, neither do Chicago SEO and SEM agencies. With their help, you can get your business, blog or product content ranking highly on search engines like Google, ensuring thousands...Read More
This post was sponsored by Supermetrics. The opinions expressed in this article are the sponsor’s own. The Martech 5000 supergraphic highlights the big challenge facing marketers. As more products, tools, and platforms arise, so too does the amount of data marketers need to gather, monitor, and analyze. To further compound this challenge, Scott Brinker, the...Read More
To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and pay-per-click (PPC) advertising. And while the end goal of each is essentially the same, marketers often struggle to choose which strategy will work better for them, because both PPC and SEO...Read More
There’s a rule of thumb that if an article poses a question in the headline then the answer is always no. I’m bucking that trend right now: yes you should give Google your phone number and here’s why. More often than not I am handing out advice regarding how to control the amount of data about...Read More
The award was presented to September Fleming, Woodcraft Director of Digital Marketing, during the 2019 Adlucent Client Summit April 3-5 in Austin. Fleming and Kim Wallace, Marketplace Channels Administrator, represented Woodcraft at the summit. “The Outstanding Growth Award is based on an increase in AdWords revenue Woodcraft has experienced so far in 2019, as well...Read More
It has been more than 10 years since I first started to really understand the world of search engine optimization (SEO). The country was trying to climb out of recession, and I was working with a business development program focused on helping small business owners succeed in what was a very trying time. I had...Read More
Google Analytics is a free tool that tracks and gathers data from the people who visit your website. The system uses a JavaScript code that collects and processes data that is then presented to you in the Google Analytics platform. A tracking code will collect anonymous information on how users interact with your website. It...Read More
SAN JOSE — Google has quietly assembled what would be one of the largest office campuses in the Bay Area with a fresh purchase of several office buildings in north San Jose near the Alviso community. With its latest acquisition in the northernmost section of San Jose, Google now controls eight big buildings and has...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
