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Web Optimizers

The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut...
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How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals have an opportunity to follow Amazon’s SEO playbook and become the default ranking ecommerce website. Achieving this success...
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11 Google Analytics Reports You Might Not Know About

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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What to Expect From Your New PPC Agency

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google Trips portal makes it easier to plan vacations online

Like its mobile counterpart, it gives you access to flights, hotels, tour packages and other relevant information in one place. The left-hand menu has tabs that give you access to each of those details. If you’re signed into your Google account, it can also give you trip suggestions based on your location and previous searches....
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Best digital marketing course with online certificates by Google and Harvard

Top 5 Tips for Home Improvement If you’ve been having some home improvement ideas circling your mind lately, you aren’t alone. … Article source: https://ventsmagazine.com/2019/05/13/best-digital-marketing-course-with-online-certificates-by-google-and-harvard/
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51% of D2C Brands Say SEO is a Top Acquisition Channel

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Manager, Affiliate and Partner Business Analytics job with Consumer Reports | 396881

Overview In partnership with the Senior Director of Business Development and the Manager, Affiliate Program, this individual will handle analytics reporting and distribution of key affiliate and partner performance indicators to stakeholders. The role will be accountable for revealing and translating insights into tactical recommendations that are actionable, drive business growth and contribute to the...
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It’s Official: Caroff Communications Rocks Digital Marketing!

SAN DIEGO, May 14, 2019 /PRNewswire/ — Caroff Communications has secured the trademark rights to 3 taglines: Websites that ROCK!®, SEO that ROCKS!®, and PPC that ROCKS!®. With these trademarks, the company firmly establishes their bona fides in the digital marketing space. Originally suggested to Caroff by a fellow marketer, the idea of employing these types of...
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Google Just Handed Amazon A Massive Advantage In Smart Home Tech

“Alexa, say ‘Thanks’ to Google.” We won’t see any message like that in the near future, but Amazon executives should be very happy right now. And the massive ‘Works with Alexa‘ program should build on its dominant marketing position in smart home technology to grow even stronger. Why? Google just took a big step backward from...
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