The shared goal of search engine optimization and pay-per-click advertising is to drive consumers to a website. But you can’t expect the immediate results in SEO that paid search often produces. And approaching PPC with an SEO orientation misses opportunities. Search engine optimization is different than pay-per-click advertising. While they share the goal of driving...Read More
Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.Read More
In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what goes into their search ranking algorithms, which they update all the time. When a new update is released, search enthusiasts are quick to make assumptions about how to...Read More
From SEO to content strategy and paid social media plans, you come across all kinds of ways to boost your website traffic. But the biggest problem isn’t the traffic that you generate through your website, it’s how well you interpret it, which finally decides your website’s success. This is where Google analytics becomes crucial for...Read More
Looking for PPC tips and tricks to take your paid campaigns to the next level? In this post, I’m going to share my secrets for improving your paid campaigns, and you can use them for Facebook ads, search ads, native ads, and more. All these tips are totally above board and easy to implement – yet...Read More
Google has spent the last year refining its Wear OS smartwatch software to make everything feel simpler, more intuitive, and easier to use. The improvements have gone a long way in making Wear OS feel smoother and more useful. Today, Google is announcing another new addition: Tiles. Tiles are glanceable widgets that you can swipe...Read More
Google Adwords is a program which allows you to make advertisements on Google to reach a specific audience that is interested in the services and/or items which you have available in your business. The AdWords platform operates on pay-per-click advertising (PPC), meaning that you will only be charged once visitors click your advert. According to...Read More
This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor’s own. A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink audit tools. But Cocolyze isn’t offering a new...Read More
Content management isn’t easy. Dealing with a wide range and high volume of content, especially in an age of increasingly dynamic customer-facing applications, can be daunting. But analytics can provide insights that improve content management. Even simple tools such as Google Analytics can be a strategic plus. For example, it’s not unusual for a small...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
