Quality Score is one of the most important metrics in Google Ads as it has a direct impact on how much you pay per click. Data from Wordstream would suggest that simply increasing your Quality Score from 5 to 7 would result in a decrease in CPC of 28.6%. Despite its importance, it’s been historically...Read More
Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for...Read More
A new service makes it easier to transfer data from third-party sources into Google’s BigQuery cloud data warehouse. The service promises to accelerate analytics projects by reducing the setup and maintenance overhead traditionally incurred when centralizing disparate data sources. Logan Welley, strategic alliances at Fivetran, Google’s launch partner for the service, discussed the details in...Read More
In retail and ecommerce, you have seconds (and that may even be generous) to get a qualified searcher with high purchase intent to bite on your paid search ad or simply gloss over it. Seemingly small details in your copy can make all the difference. What follows certainly isn’t an exhaustive list, but here...Read More
When you click a link on your phone with a little lightning bolt next to it in Google search, you’re getting something in the AMP format. AMP stands for “Accelerated Mobile Pages,” and you’ve probably noticed that those pages load super quickly and usually look much simpler than regular webpages. You may have also noticed...Read More
The importance of structured data, a type of code that makes the content of webpages easier for search engines to interpret, is frequently emphasised in advice articles and presentations about SEO. We’re told that structured data can help make your webpage more visible in the SERPs; that it can help you get rich results and...Read More
Customer upload lists are not new to the PPC toolbox, but I feel that they’re regularly underused. The name itself can sound a bit limiting and I think that’s where people get caught up. Customer uploads are not only for “customers.” They’re really for any segment of your potential customer pool that you have personal...Read More
Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...Read More
As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute...Read More
Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
