As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute...Read More
Should search trends determine what journalists write about? I definitely believe search is important and something they should have a solid understanding of — but it’s also not everything. Digital tools that reporters regularly use to find news, like Dataminr and Google Trends, can’t replace the beat reporting and other traditional methods that provide stories...Read More
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23...Read More
When you manage PPC for a living, you know there is always a risk of losing your accounts. They might be taken over by someone who did an account audit to convince the advertiser that you don’t know what you’re doing. In my opinion, the reality is that there is no such thing as a...Read More
Now that Google+ is history, today, Google unveiled what will be offered to G Suite users in its place: Currents. The new app “enables people to have meaningful discussions and interactions across your organization, helping keep everyone in the know and giving leaders the opportunity to connect with their employees.” The company says Currents has...Read More
Image credit: Gaudilab/Shutterstock Google Analytics is perhaps one of the most important tools for developing website content. It all starts with understanding your expectations and what metrics you should track to produce the best content for your audience. Google Analytics is perhaps one of the most important tools for developing website content. Far too many...Read More
h3 As PPC marketers, there are certain A/B tests we are always running. Landing page, ad and audience tests are all important. But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further! Below is a list of less obvious PPC tests that...Read More
How deeply does Google penetrate both your internet life and your real life? Maybe you’ve been considering ditching Google search for Duck Duck Go, or trading in Google Chrome for a privacy-respecting browser like Brave? Perhaps you want to separate yourself from Gmail and Google Maps? Those are all worthwhile endeavors, but what happens when...Read More
Website owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance. Well, now they can do this by pairing Google Ads and Google Analytics that will give them insights on their ads that can ultimately be used to improve...Read More
Want to learn more about PPC and keep up on the constant changes and news? Engage in the industry with paid search specialists who have a passion for everything in search and social that is pay-per-click advertising. There are several amazing people who specialize in PPC and have become experts in paid search marketing for...Read More
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