Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive. While it’s important to keep up with the ever-changing nature...Read More
Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google Ads Editor and also added features. Google wrote “Today we’re announcing Google Ads Editor, v1. It’s a new and improved version of the...Read More
By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?...Read More
I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings. In this post, I’ll explain how to set up Custom Alerts in Google Analytics to notify site owners of page speed problems. Site Speed Alerts The “Custom Alerts” configuration section in Google Analytics is behind the...Read More
It’s pretty clear why Google opted not to announce this news on Monday, along with those new Gmail additions. When the company first mentioned at I/O that musician John Legend’s voice would be coming to Assistant, honestly, we weren’t sure if the company was joking. Today, however, that feature becomes as reality — if you...Read More
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the...Read More
In this post, we’ll break down the difference between PPC and CPC, describe how they work and provide examples of their usage in real-life working scenarios. Article source: https://learn.g2crowd.com/ppc-vs-cpcRead More
“SEO” is the buzzword among the business community, but what exactly is it? SEO is an acronym for ‘Search Engine Optimization.’ In short, it’s the process to better ones website so search engines like Google, Yahoo or Bing better understand what the site is about and who should be the intended audience. The process is...Read More
You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Google analytics might seem scary at the first site. But you are an accomplished owner of a dynamic and customer-focused small business and your website represents your business! So, being inquisitive about the traffic data is your religion. As a fact, you want to know...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
