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Web Optimizers

Exclusive: Google partners to fund new local media sites

“Everything we do in this space tends to be open-sourced learnings. Our business models are not attached to these efforts. There’s no requirement in any of these experiments that the partners use Google advertising tools.” — Richard Gingras, VP of news, Google Details: The first effort within the new Local Experiments Project will be ‘The...
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Say Goodbye to ‘Average Position’ Metric in Google Ads

Last year Google Ads finally transitioned all advertisers to its new interface. There were many changes. One was that “Average Position” no longer appeared in a column by default. It was an annoyance, but I diligently added it back in the various views and accounts. Then, in November, Google Ads moved the column in the...
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How to Create Content for SEO

This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own. Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form,...
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Google News Initiative releases real-time Analytics dashboard for newsrooms

Last week, Google marked the one year anniversary of its Google News Initiative aimed at supporting publications with new technology and funding. The company today announced new analytics tools to help news organizations make better use of incoming data. As a follow up to last year’s News Consumer Insights report, Google is launching Realtime Content...
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What Is Click-Through Rate & Why CTR Is Important

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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What Is Click-Through Rate & Why CTR Is Important

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Pinterest’s IPO filing shows how powerful Google has become

<!– –> SEARCH QUOTES Tech Pinterest on Friday released its IPO prospectus, and the document shows just how much leverage Facebook and Google hold over internet companies. Like many websites and apps, Pinterest allows users to sign into its service using their Facebook and Google credentials. The company relies on traffic from Google’s search engine...
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Google Merchant Center to deliver real-time search results

Google Merchant Center is a tool and central dashboard where online retailers can upload store and product data and manage the appearance of their e-commerce products. Perhaps its biggest benefit is that the feed is uploaded directly to Google in real-time, ensuring that all information displayed is accurate at the time of a given search....
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Google Forgets to Announce a Major Change – SEO Community Disappointed

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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How id Software went from skeptical to excited about Google Stadia streaming

reader comments 194 with 86 posters participating, including story author GDC 2019 Valve Software dreams of analyzing your brainwaves to tailor in-game rewards A dev trained robots to generate “garbage” slot machine games—and made $50K Google tries to reassure gamers about Stadia speed and latency concerns Epic CEO: “You’re going to see lower prices” on...
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