Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they saw across a broad number of sites. Some algorithm updates are specific in their intent. The famous Panda...Read More
Google is making a big play in gaming next week, but we’re still unsure exactly what that entails. For years, the company has toyed with the idea of getting involved in what is now the biggest sector of the entertainment industry, worth an estimated $138 billion dollars as of last fall. And it would make...Read More
Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it...Read More
More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews...Read More
Knowing your audience and your reach, you can use existing Google Analytics data to tailor the content you’re posting on blogs, social media and online articles. Writing your content based on analytics will help you: 1. Learn the age and gender of the audience so that you can relate more effectively. 2. Evaluate entry points...Read More
Google Ads’ quality score is a bid multiplier that can make purchasing ads on the popular pay-per-click advertising platform less expensive. A high quality score is also a strong indicator of PPC success, so boosting an ad’s quality score could lead to more interactions and sales. Google’s search engine is popular because it works. Those...Read More
Google is shutting down its Emmy Award-winning VR film division, Spotlight Stories, after six years of building out content, Variety reports. We’ve reached out to Google for confirmation. “Google Spotlight Stories means storytelling for VR. We are artists and technologists making immersive stories for mobile 360, mobile VR and room-scale VR headsets, and building the...Read More
The implementation of Google AdWords has really changed the SEO landscape, and whatever your opinion of it, if you’re not on the bandwagon you’re missing out. AdWords is a simple concept that opens the door to a number of possibilities. It works by giving you the chance to add extensions to your adverts with the...Read More
GettyGetty In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with their marketing as they do with their clients. Case in point: when attorneys pursue search engine optimization (SEO) when they...Read More
Description Learn to report, measure and improve website activity on our 1-day workshop. On this hands-on Google Analytics Training Course we will explore Google Analytics from account set-up, to looking at how the interface works, understanding how to interpret metrics and dimensions, creating dashboards and on to its more advanced reporting capabilities. The course is designed to help you better...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
