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Web Optimizers

Emerald Digital Announces the Signing of Several High-End Clients in First Operational Month

Emerald Digital officially launched in December 2018 as the partnership between NYC-based public relations firm HeraldPR and New Orleans-based digital marketing agency Ember Networks. “It’s been a really busy month and a half. We’re working on some cool projects that are letting us flex a lot of creative and technical skills.” NEW YORK (PRWEB) February...
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Publishing Thousands of URLs at Once – Is It Risky for SEO?

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google Analytics for real estate?

Agentology has launched a new dashboard feature that it describes as a Google Analytics-like information stream for real estate marketing campaigns. Article source: https://www.inman.com/2019/02/19/google-analytics-for-real-estate/
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Using automation to boost PPC performance

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management more complex than ever. Leaning into the power of automation is essential for modern day PPC specialists to deliver strategic input and guidance needed to deliver continuous improvement for clients. Looking at marketing budget trends,...
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Google is building a solar power project above fishing ponds in Taiwan, its first in Asia

<!– –> MENUSEARCH QUOTES Powering the Future Google unveiled an ambitious plan eight years ago to build a wind energy project in the Atlantic Ocean running all the way from New York to Virginia. That massive “underwater spine” has been slow to progress, but Google is moving ahead with its first water-based renewable energy project...
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Five Steps To Help Business Owners Avoid Click Fraud On Google AdWords

ShutterstockShutterstock Are you getting too many invalid clicks in your Google AdWords account? How about “valid” clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly. Fortunately, business owners can take decisive action and improve their AdWord results. Google AdWords is a great tool to make money. It...
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7 Best SEO Tools to Help You Rank Higher in Google

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be hard to know where to begin. Should you invest in software or use a free program and conduct your own SEO analysis? It doesn’t...
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Google Analytics for Firebase audiences are now dynamic

Google this week launched dynamic audiences in Google Analytics for Firebase, Google’s app analytics solution. Advertisers could already create audiences around events, device type, and other dimensions, but the audiences were not dynamic. With the update, audiences are now dynamic by default. According to Google, this means Analytics will automatically include users as soon as...
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Report: Google criticized for ‘extensive’ use of NDAs with cities when building data centers

The past week in big tech criticism has been centered around Amazon’s pull out of New York for its HQ2 after local complaints over tax breaks. A new report today looks at Google’s use of non-disclosure agreements when building out data centers around the U.S. As a services company that offers everything from search to...
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Six Ways To Identify And Target The Ideal Audience For Your New Product

The experts at Forbes Business Development Council are no strangers to researching and determining the ideal market for their companies’ offerings. We asked a panel of them to share their strategies for identifying a target demographic and catering to that audience through well-planned marketing and branding efforts. Here’s what they had to say. Six experts shared their tips for targeting the right...
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