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Web Optimizers

MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected...
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Mvix welcomes Google Analytics, other data sources to signage software

Mvix has integrated more than 150 business data sources to its digital signage software through a portal. This portal includes data sources like Salesforce, Google Analytics, HubSpot, MySQL, Quickbooks, Shopify, Netsuite and others, according to a press release. Customers can use these sources to create custom charts and reports to track key performance indicators and...
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Google Discover surfacing ‘Posts on Google’ from brands and artists

The Google Feed last year was rebranded to Google Discover with new features and availability on the mobile web. Along with the new name, it includes more types of content, including AMP Stories. Google Discover is now surfacing Posts on Google. Posts on Google allow brands to publish messages, images, videos, and GIFs directly in...
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The Most Critical Google Ads (AdWords) Trends of 2019

Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a...
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Techniques to improve your SEO rankings in 2019.

Submit |RSS|Print|Comments Loading… 6. Analyze On – page factors of the website Article source: https://www.hostreview.com/blog/190125-techniques-to-improve-your-seo-rankings-in-2019
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Fastbase Inc. Pre-IPO.: Invitation to Buy Shares in The Largest Extension to Google Analytics

Fastbase’s is targeting admission to London Stock Exchange in Q2-Q3, 2019, as the fastest growing SaaS web analytics and lead generation tool built upon Google Analytics. Built upon Google Analytics, Fastbase’s software generates comprehensive lead reports that include extensive company profiles, visitor interaction, key employees with LinkedIn profile and email addresses. The insights provided by Fastbase...
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Google gets $57M fine from France for violations

Alphabet Inc.’s Google received a hefty fine of $56.8 million from France’s privacy regulator, which used its new powers to levy much higher penalties for the first time under European Union data protection rules. France’s data authority CNIL said the amount of the fine was “justified by the severity of the infringements observed regarding the...
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Google settlement case prompts concerns over interpretation of public-records act

Local civil libertarians have asked the Rhode Island Supreme Court to overturn a lower court decision they say threatens to keep any state or municipal document labeled a “memorandum” concealed from public view. PROVIDENCE — Local civil libertarians have asked the state’s highest court to overturn a lower-court decision they say threatens to keep any...
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How reputation became a major ranking factor in SEO

Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of websites and specific factors that could be vital for this. The recent core algorithm updates and Medic Update over the past year, and publication of the...
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14 Key Functions Of Google Analytics Agencies Should Be Using

It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program. Yet, that doesn’t necessarily mean that marketers truly know how to fully optimize the data it provides. For maximum effectiveness, marketers need to not only...
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