Google has officially announced that it’s shutting down Allo, ending the run of yet another failed Google chat app experiment. The news isn’t entirely unsurprising, given that Google had already paused investment in Allo back in April. Back then, the head of the communications group at Google, Anil Sabharwal, noted that “[Allo] as a whole...Read More
When I started investing in PPC (pay-per-click) advertising, all I knew about was Google AdWords. With 93.58 percent of market share in Europe, there is no denying that Google AdWords is the king when it comes to SEM (search engine marketing). Upon further digging, however, I discovered great features Bing search engine provides which are unknown to...Read More
No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and many of those parts have an impact on others. In other words — SEO will never be done. It’s a constantly moving target. There...Read More
Google Analytics’ most powerful extension, Webleads, has introduced version 2.0 arming B2B companies must-have tools and insights. Fastbase’s Webleads 2.0 tracking tool for Google Analytics allows users to explore which companies and organizations are showing interest in their business, and more specifically details what webpages are being viewed, the companies that are viewing them, and...Read More
Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under pressure to drive sales, getting your paid search strategy right on one of the biggest discounting days of the year is absolutely crucial. There has been a lot of talk...Read More
On a Monday morning this spring, Jeff and Sanjay stood in the kitchenette of Building 40, home to much of Google’s artificial-intelligence division. Behind them, a whiteboard was filled with matrix algebra; a paper about unsupervised adversarial networks lay on a table. Jeff, wearing a faded T-shirt and jeans, looked like a reformed beach bum;...Read More
Since last week, Adwords scripts are now named Google Ads scripts. Google says that with the rebranding, there was a renaming of AdWordsApp and MccApp within the scripts themselves to reflect the new naming. Mike Cloonan, working at Google Ads scripts Team, says “existing scripts are not affected and will continue to run as they...Read More
There’s a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That’s because research has shown that 75 percent of people don’t read beyond the first search engine results page (SERP). Translation: If your website doesn’t rank high on Google, no one’s looking...Read More
December 03, 2018 Learn how businesses can use Google Analytics at SIU’s SBDC by Christi Mathis CARBONDALE, Ill. — How can small business owners calculate the effectiveness of their marketing and advertising efforts? Google Analytics is one effective tool and Southern Illinois University Carbondale’s Small Business Development Center is offering a Google Analytics Training session...Read More
On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users’ location. The main sources to identify a user location are the IP addresses and, in the case of mobile...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
