Google yesterday released responsive search ads in 10 additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish. Since August 2018, new Responsive Search Ads use machine learning to increase performance.
In addition, Google introduced 4 new reporting and feedback tools to help advertisers to create more effective responsive search ads:
Suggested headlines and descriptions
See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow.
Real-time feedback on ad strength
Get real-time feedback on ad strength when creating ads and identify opportunities for improvement before the ads start running.
Review ad strength updates
Review ad strength updates in the Status column to see if the ads are losing impressions or are disapproved.
Import headlines and descriptions
Import headlines and descriptions from existing text ads over to the responsive search ads in the same ad group. Google says this tool will roll out in the coming weeks and will make it easier to increase ad performance.
Best practices for responsive search ads
Sylvanus Bent, Product Manager, Google Ads, wrote that as best practice for responsive search ads, Google found out that, on average, advertisers who include headlines and descriptions from existing text ads in their responsive search ads see up to 10% more clicks. By writing responsive search ads that use both new and existing ad text copy, Dell saw a 25% lift in clicks and conversions in its gaming campaigns.