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Web Optimizers

Seven Google Analytics Metrics You Need To Track To Grow Your Business

Getty The internet has become the primary place to let the world know about your business or brand. Gone are the days of traditional marketing. In its place, we now have a precise way to build a worldwide audience by using tools that Google Analytics makes available to all of those who are looking for...
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Expert testing strategies for both low and high volume PPC accounts

Aaron Levy and Amalia Fowler answered audience questions about testing at SMX East. In a session at SMX East on testing in paid search accounts, speakers Amalia Fowler, account director at Snaptech Marketing, and Aaron Levy, director of paid search at Elite SEM, approached the topic from two polar perspectives: low volume accounts and enterprise-scale...
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Google Pioneers New World Of Seamless Software Updates

Imagine a world where smart things got smarter without the need for service from a technician or buying new gear. Droid Life, a technology enthusiast website, reported Oct. 13 that Google is bringing real-time translation to all Assistant-optimized headphones in an over-the-air software update. Google’s Juston Payne talks about Google Pixel Buds at a Google event at...
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Microsoft removes fake Bing ad that looked like a Chrome download site

Microsoft’s Bing search engine last week was serving to some users a fake Google Chrome download ad that may have included malicious content. After receiving user reports about the ad, Microsoft pulled it. But this may not be the first time Bing and Microsoft’s Edge browser failed to block this kind of scammy Chrome-download ad....
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8 of the Best SEO Project Management Tools

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Cottonwood receives ‘Public Protection Classification’ for fire-suppression efforts

The City of Cottonwood recently underwent a Public Protection Classification review by the Insurance Services Office, Inc.. In this survey, ISO analyzed the structural fire suppression delivery system in the City of Cottonwood and has resulted in the city maintaining a PPC of “Class 2” effective Feb. 1, 2019. The City of Cottonwood initially received...
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This New Trick Will Change How You Use Google Docs Forever

Google’s making it easier for everyone — especially power Google Docs users who spend their days in the company’s office software — to quickly start new projects right from the Chrome browser. In a tweet a Google account, the company announced a new list of shortcuts to create documents, slideshow presentations, spreadsheets, sites, and forms...
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Google Ads announces new click-to-message ad features and store visits updates

NEW YORK – Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. The features were among those announced at SMX East in New York City Thursday morning. Click-to-message updates. Google will be rolling out two new updates — email forwarding...
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Pros and Cons of PPC

Most marketers and businessmen are familiar with pay per click marketing. If you are not, take a look at this quick 9 step guideline describing pay per click marketing. PPC is about paying for each click a visitor makes to your website. In PPC, you pay a fee each time a visitor clicks on your...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.