PexelsPexels Despite portentous messages from industry skeptics, in my experience, SEO is not dead and keyword research is still as important as ever. While I’d argue that the industry has adopted a topic-driven approach, keyword research still provides us with the ultimate insight into how audiences shop for products and conduct product research. But keyword research...Read More
Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, and Google’s campaign displays reach roughly 80% of their search engine users. With such a vast reach over the internet, a successful...Read More
As digital marketers, we find ourselves limited on the most valuable resource: time. I speak with a number of digital teams everyday, who wish they had one “magic” tool that would instantly help them improve their position on Google – and unfortunately that doesn’t exist. However, what I am able to show them is a...Read More
For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this stage in your business’s development, when resources are tight, you need to know that you’re getting value for money. Related: 4 Marketing Analytics Tools That Are Shaping the Industry The first step in setting marketing...Read More
CHICAGO–(BUSINESS WIRE)–PPC Partners announced today that Anthony Cardona has re-joined its Services team as a vice president. Led by Ryan Roberts, investment partner, and Gregg Kaplan, operating partner, the team invests in and oversees companies across the services sector with a focus on tech-enabled, supply chain and industrial services. Previously, Cardona spent three years as...Read More
PexelsPexels People are always on the lookout for the search engine optimization (SEO) trick that will propel them to the top of a Google Search results page. Obviously, this does not exist, but if there were one SEO factor that summed it up, then it would be to design not for a search algorithm but for...Read More
Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once...Read More
Google first released its Chrome browser 10 years ago today. Marketed as a “fresh take on the browser,” Chrome debuted with a web comic from Google to mark the company’s first web browser. It was originally launched as a Windows-only beta app before making its way to Linux and macOS more than a year later...Read More
AdWords Editor received an update on August, 30. The new version 12.5. includes more text in expanded text ads; new description line for Dynamic Search Ads; longer descriptions for call-only ads; new warning for sitelinks with no descriptions. More text in expanded text ads Users now can add a third headline and a second description,...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
