You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. SEO or Search Engine optimization is the process of optimizing a website to increase its ranking on the search engine results page (SERP). Web-crawlers, or ‘spiders’, of different search engines such as Google, Yahoo, Bing, etc. are constantly scouring the internet and indexing the websites....Read More
Google announced that they will now begin automatically verifying some users in Google Search Console, which will open up access to Google Search Console to countless (I don’t even know the figure, hundreds of thousands, millions?) of webmasters, site owners and more. In short, if you are a verified owner of a Google Analytics property,...Read More
In Mad Men, businesses flock to Sterling Cooper and Don Draper’s advertising prowess to create mind-blowing ads that help sell their products and services. That may have worked well in the 1960s, but maybe not so much now since everyone’s eyes are glued to screens instead of billboards and print ads. SEE ALSO: Google’s record-breaking...Read More
One of the challenges of working with a search engine optimization agency is knowing what it should be responsible for. Depending on the scope of the contract, an agency should provide these 11 core services. 11 Tasks of an SEO Agency Have an SEO point of view. Unless you have purposely scoped your agency’s contract...Read More
Google Analytics has posted a useful document that tells users what to expect when Google Image search engineers flip to the new referrer URL sometime in the next month or two. Google said there will be a new “source” line item for image search reflected in Google Analytics which will display as “google images” in the...Read More
We’ve invested in robust systems to detect phishing and hacking attempts, identify influence operations launched by foreign governments, and protect political campaigns from digital attacks through our Protect Your Election program. Our Threat Analysis Group, working with our partners at Jigsaw and Google’s Trust Safety team, identifies bad actors, disables their accounts, warns our users...Read More
It’s an exciting time for digital advertisers and brand managers. Late last month, Google rechristened its massively successful advertising platform Google AdWords as Google Ads. While the adjustment heralds some change, the name simplification really just helps clarify AdWord’s ever-expanding capabilities. When launched back in 2000, Google AdWords was simply an outlet for running text...Read More
What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by flouting the search engines’ guidelines...Read More
A lot of marketers believe that setting up Google Analytics is as simple as installing the provided code on their website, in the proper place. But over the last few years the level of technical sophistication that it takes to implement Google Analytics correctly has skyrocketed and the majority of implementations are wrong. The worst...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
