(Photo by VCG via Getty Images) The traditional advertising business has been turned upside down in recent years, as data-driven digital platforms attract more money and brands. But it turns out even the fast-growing digital business is getting turned upside down by mergers, consolidations, and even entirely new sectors. Amazon, for instance, has recently spawned a sector of...Read More

Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...Read More

Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website analytics in 2018. For the purpose of this post, however, emphasis will be on SEO. Because, apart...Read More

Advisers put in a lot of effort in building their websites, which is the face of their business. Besides catering to existing clients, your website helps prospects to know you better. Many advisers have been using social media tools like Twitter, Facebook, blogs and newsletters to reach out to prospects. The aim is to get...Read More

A smartphone displays a user’s travels in New York. An Associated Press investigation showed that using Google services on Android devices and iPhones allows the search giant to record your whereabouts. (Seth Wenig/AP) Turning off the location tracking on your phone isn’t enough to stop Google from receiving any information about where you are, an...Read More

At a meeting with media executives discussing a series of changes to the platform in Sydney, Australia, last week, Facebook’s head of news partnerships Campbell Brown finally said what everybody already knew. “Mark [Zuckerberg] doesn’t care about publishers,” she told the meeting participants. Nevertheless, she said, her boss “is giving me a lot of leeway...Read More