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Web Optimizers

5 Surprising Ways Great Content & PPC Can Help Each Other

Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘paid-search’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘paid-search’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) );...
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Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

PATCHOGUE, N.Y., Aug. 17, 2018 /PRNewswire/ — In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However,...
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Take These 5 Steps Before your SEO Expert Ruins your Website …

Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for website analytics in 2018. For the purpose of this post, however, emphasis will be on SEO. Because, apart...
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How advisers can use Google Analytics

Advisers put in a lot of effort in building their websites, which is the face of their business. Besides catering to existing clients, your website helps prospects to know you better. Many advisers have been using social media tools like Twitter, Facebook, blogs and newsletters to reach out to prospects. The aim is to get...
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Forget me not: 3 steps to make your PPC ads more memorable

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we’re exposed to every day? Have the memorable ad creators simply struck it lucky? Have the others taken general advertising principles, done some brainstorming and hoped for the best? Is there a way...
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How to track where Google’s tracking you

A smartphone displays a user’s travels in New York. An Associated Press investigation showed that using Google services on Android devices and iPhones allows the search giant to record your whereabouts. (Seth Wenig/AP) Turning off the location tracking on your phone isn’t enough to stop Google from receiving any information about where you are, an...
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SEO Is Back. Thank God.

At a meeting with media executives discussing a series of changes to the platform in Sydney, Australia, last week, Facebook’s head of news partnerships Campbell Brown finally said what everybody already knew. “Mark [Zuckerberg] doesn’t care about publishers,” she told the meeting participants. Nevertheless, she said, her boss “is giving me a lot of leeway...
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AdSwerve acquires Seattle-based Analytics Pros for $24M, creating …

Analytics Pros CEO Vicki O’Meara Seattle startup Analytics Pros has been acquired by Denver-based AdSwerve, creating a combined 120-person marketing and analytics company that expects to generate more than $100 million in gross revenue this year. AdSwerve bills itself as a leading Google Marketing Platform partner, while Analytics Pros calls itself a top Google Analytics...
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Clutch Unveils List of Top-Ranked SEO & PPC Companies Across a …

WASHINGTON, Aug. 14, 2018 /PRNewswire/ – Clutch, a B2B research, ratings, and reviews platform, released its first report highlighting the best SEO and PPC companies across a variety of industries – automotive, dental, e-commerce, real estate, legal, and more. The companies were evaluated and ranked based on quantitative and qualitative criteria to clients, market presence, client...
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Google tracks your movements, like it or not, AP investigation finds

Google maps app.(Photo: Justin Sullivan, Getty Images) SAN FRANCISCO – Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you’ve used a...
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