About Zack Jones You’re Abe Froman? “That’s right, I’m Abe Froman.” The Sausage King of Chicago? “Uh yeah, that’s me.” Article source: https://www.verticalmeasures.com/internet-marketing-2/the-weekly-measure-videos-buyers-journey-manual-ppc-bidding-brand-champions/Read More

This week, reports surfaced that Google is working on a search app and a news app that will be censored to comply with Chinese laws. The new software could be seen as a turnabout of the company’s previous stance against censorship that it has held for years, dating back to Google’s decision to effectively pull...Read More

Alex Valencia ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking...Read More

Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its long-time run among Content Marketing teams as Google decided to pull it down. The signs were ominous about Google making a drastic change to its Analytics and Marketing Cloud suite. Yes, they did it. Google...Read More

In the realm of search engine optimization (SEO), content is king. Be it website copy, blog posts or guest posting, content is an integral part of effective SEO. However, not all content you create brings glory to your business. Unique, high-quality content blended with creativity supports SEO efforts. If you’re not creative in your writing process, you...Read More

PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...Read More