Today WordPress maker Automattic announced a new deal with Google, bringing Google Apps featuresÂ directly into the WordPress.com dashboard.
According to Automattic, â€œthe Google Apps for Work integrationâ€Â enables users to â€œset up their own custom email address based on their domain.â€ In addition to email, WordPress.com users can access the typical collection of Google Apps services,Â like Calendar, Drive file storage, and Hangouts.
Google Apps has historically beenÂ difficult to set up for the technically-challenged, making integrations such as this one quite important for Googleâ€™s long-term growth.
Automatticâ€™s partnership with Google, however, is not unique. The deal mirrors a similar integration with site builder tool Squarespace.