When you first launch your e-commerce website, it’s crucial to consider search engine optimization (SEO) for all the content that you upload. That’s because ranking higher in Google search results takes time. And, without proper SEO, you can’t reach those heights quickly. Creating SEO-friendly content has a lot to do with schema. For those of you who aren’t aware of what schema is in relation to SEO, here’s an often-used definition: Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries.
In order to make the most of it, you can directly add the schema elements and attributes to the HTML code of the webpage. This will help search engine crawlers get additional information about your content, thereby helping it rank higher in relevant search results. Having said that, let’s now jump into some basic tips and tricks that can help you write more SEO-friendly content for your e-commerce website and shop.
Use product schema for all of your shop listings.
Since e-commerce platforms have a lot to do with selling products, you can always make your product listings schema friendly. This will help you display your product with ratings and reviews so that Google search engines can track it accordingly and give it the ranking it deserves under product pages. Ideally, adding markup to your product pages helps Google provide detailed product information in rich search results — including Google Images.
Never let any image go without an alt tag.
Alt tags are ideal for every image you post on your shop because they help Google rank your listing higher in Google Images. The alt tags should not include any special characters and should always have the primary keyword in focus.
Use FAQ for a structured data presentation.
This is a relatively new feature from the Google schema markup that will help you display your product even better in Google search results. The FAQ includes questions that are related to your product. They shouldn’t be just SEO friendly but also voice searchable. If, for example, someone searches for a product similar to yours and asks the Google Assistant to look for it, your FAQ section might help your page rank higher in the search results.
Captions are king.
For blog content, you must always consider adding captions to your posts. These help in explaining the images not just to you but also the Google search engine. But while writing captions, you must consider the scene in focus. Your caption shouldn’t be about the main topic but should be about the image you are highlighting.
Don’t leave the secondary keywords out.
While writing any SEO-friendly content, we tend to focus on using the primary keyword throughout the page. But to make your writeup or product listing more SEO friendly, you need to use secondary keywords as much as primary ones. All you have to do is balance it out and make sure they aren’t located too close to each other.
With that said, there’s still a long way to go to master Google SEO and rank higher in search results. You won’t be able to get your site as the first result with just a lot of trending keywords and Google schema. Google search results also consider the quality of your content and how you present data on your website.
Article source: https://www.forbes.com/sites/theyec/2019/09/16/basic-tips-to-ensure-your-content-is-seo-friendly/