Google, a company that most every PC or smartphone owner interfaces with in some way, can be seen as a company of some contradictions. From the start, it has held itself up as a force for good, using the mantra “don’t be evil†even as it has pushed the limits of privacy. Google is well known to hire smart, creative people, yet it sometimes creates less-than-clever or me-too products. Google consistently espouses the virtues of openness, while it closely guards its own core intellectual property. Even so, the company is a symbol…
Article source: http://online.wsj.com/articles/book-review-how-google-works-by-eric-schmidt-and-jonathan-rosenberg-1412371982