Business Sense: Create a perfect Google Maps marketing strategy

Google Maps can be a great source of leads, since over 45% of all Google searches are for local information. A good Google Maps listing can also put you at the top of the search results for the keywords you are ranking for.

First, claim or create a Google My Business Account. Its importance to local SEO cannot be questioned. The best thing about Google My Business tool is that is free to sign up. You just have to go to official Google My Business website and follow the instructions given. Now, once your account is made the thing doesn’t stop here, link it with other online sources and social media of your business such as Facebook, Instagram, Twitter, and Pinterest, etc.

Make sure to use the Name, Address, and Phone number (NAP) that you used to sign up with other online properties like Facebook and Yelp. Then make sure you have logos and colors on Google Business Account to give your customers a similar look to your website.

Google Maps optimization is about offering your prospects and customers information about your business. Therefore, you are required to add detailed introduction of your product, services, or niche.

Google My Business also has option to use Google AdWords and it is a good marketing practice to use AdWords. How does Google AdWords work? Well, it works on the basis of keywords. The more effective keywords you use, the better Google AdWords marketing will work. So whenever you are adding information, tag lines, or any other details in your Google My Business account, make sure to use proper keywords. Set this up with a minimum budget and monitor your results daily.

To create a perfect local search strategy of Google Maps for marketing, you will have to make use of pictures properly. Make sure the images you use are of good quality and portray your business in real time. If you don’t understand this, simply google some location of a restaurant or muffler shop by using Google Maps. Also use geotagging software to geotag your images to your locale.

Take some time to get into your Google maps account and optimize for your target prospect — you may be surprised at the results you get.

Emanuel Rose is the founder of and has over 20 years of business experience in sales and marketing, including how to use Google Maps and Lead Generation. He has extensive experience designing, managing, and optimizing marketing campaigns to generate sales growth and is driven to achieve results by focusing on the customer first. Along with being obsessed with your marketing results, Rose is a fly fisherman.

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