With every industry there are myths; the world of SEO is absolutely no different.
According to an article published by Search Engine Journal there are a number of â€˜nefarious SEO fablesâ€™ that are still circulating and providing people with misconceptions.
Here is just a small selection of those produced in the article:
- More Content = Higher Ranking â€“ Paper-thin content written by freelancers by the bucket-load can damage your websiteâ€™s reputation â€“ as well as lowering the chance of incoming and social links. Googleâ€™s Panda update will also see â€˜junk contentâ€™ trashed â€“ meaning great amounts of useless content will affect your ranking for the worse.
- Copying content will improve search rankings â€“ Again this is wrong. Copying an article that has ranked well for the original writer will see your version flagged as spam. In the long-term, this kind of activity will see your website blacklisted on SERPs (Search Engine Results Pages).
- Commenting on blogs builds â€˜Link Juiceâ€™ â€“ Leaving an entirely useless comment with a link back to your site will arouse suspicion straight away. The majority of blogs contain a â€˜nofollowâ€™ tag â€“ which prevents these comments from coming through. If youâ€™re going to comment at least put some effort in making it a) relevant and b) compelling.
- Alt tags for images are fantastic for â€™stuffingâ€™ â€“ Alternative text for images act as an indicator for both search engines and those with impaired vision as to what the image being displayed is actually about. Over-saturating with tags will only lower the probability of your images being found in an image search â€“ so donâ€™t be excessive with your tagging.
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