Debunking the myths circulating in SEO

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With every industry there are myths; the world of SEO is absolutely no different.

According to an article published by Search Engine Journal there are a number of ‘nefarious SEO fables’ that are still circulating and providing people with misconceptions.

Here is just a small selection of those produced in the article:

  • More Content = Higher Ranking – Paper-thin content written by freelancers by the bucket-load can damage your website’s reputation – as well as lowering the chance of incoming and social links. Google’s Panda update will also see ‘junk content’ trashed – meaning great amounts of useless content will affect your ranking for the worse.
  • Copying content will improve search rankings – Again this is wrong. Copying an article that has ranked well for the original writer will see your version flagged as spam. In the long-term, this kind of activity will see your website blacklisted on SERPs (Search Engine Results Pages).
  • Commenting on blogs builds ‘Link Juice’ – Leaving an entirely useless comment with a link back to your site will arouse suspicion straight away. The majority of blogs contain a ‘nofollow’ tag – which prevents these comments from coming through. If you’re going to comment at least put some effort in making it a) relevant and b) compelling.
  • Alt tags for images are fantastic for ’stuffing’ – Alternative text for images act as an indicator for both search engines and those with impaired vision as to what the image being displayed is actually about. Over-saturating with tags will only lower the probability of your images being found in an image search – so don’t be excessive with your tagging.

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