Google and toy maker Mattel revealed that they are collaborating on a new version of the classic View-Master toy that uses Google’s smartphone-based virtual reality solution, Cardboard.
The original View-Master, first introduced in 1939, used stereoscopic images to make you feel like you were seeing 3D images of locations around the world. The new View-Master, Mattel said in a press release, will similarly let users visit “famous places, landmarks, nature, planets and more in 360 degree â€˜photospheres.'”
“We developed Google Cardboard as an open platform to inspire companies like Mattel to rethink how to deliver new user experiences through technology,” Google Cardboard Product Director Mike Jazayeri said in a press release. “Many of us on the Google Cardboard team grew up playing with View-Master, so we were excited to collaborate with Mattel and to see the viewer evolve and work with Google Cardboard.”
Mattel will release the new View-Master in fall 2015 for $30, and will sell additional “experience reels” for $15, each of which will feature four experiences, with multiple areas to explore.
Google first revealed Cardboard in June 2014, describing it as a “no-frills enclosure that transforms a phone into a basic VR headset.” Google has also released instructions on how to build a virtual reality viewer to use with the smartphone app. The viewer is constituted primarily of everyday items, including cardboard, lenses, magnets, velcro, a rubber band, and an optional stick NFC tag.