“At least three of the top four searches associated with Gingrich have to do with the candidate’s current and former wives,” Google reported.
Much of the activity was inspired by ex-wife Marianne Gingrich’s accusation that the former House speaker had sought an “open marriage.”
The top four search terms for Gingrich: Callista (his current wife), Marianne, Newt scandal, and Newt wives.
The top four search terms for Mitt Romney, meanwhile: Bio, Mitt South Carolina, 2012, Mitt Platform.
Here is Google’s analysis:
Because negative stories about a political candidate are often just as newsworthy as positive ones, it’s often helpful to go beyond mere search volume when analyzing which candidate-related issues have gained traction.
Yesterday, we published a graphic showing a 698% surge in South Carolina search traffic for Newt Gingrich since Monday. … Google Politics Elections analyzed which search queries South Carolinians typed most often into Google in relation to Gingrich and Mitt Romney.
At least three of the top four searches associated with Gingrich have to do with the candidate’s current and former wives, which may be the result of a Nightline interview given to Gingrich’s ex-wife Marianne on Thursday. The fourth-most-searched query, [Newt scandal], may be a direct result of this interview as well.
The top four queries associated with Romney were much less issue-specific. They instead focus on more general biographic details and his campaigning in South Carolina.