BY AMIR EFRATI AND JOHN LETZING
Yahoo Inc. reached inside the ranks of rival Google Inc. in its latest changing of the guard, appointing longtime Web-search executive Marissa Mayer as its new chief and returning the struggling Internet company to a leader with deep technology experience.
The appointment showed how Yahoo, a onetime pioneer of Web search and online advertising, is going back to its Silicon Valley Internet roots.
Yahoo’s board selected Ms. Mayer because “she stands for the user,” in contrast with a string of the company’s previous CEOs who had little experience with consumer websites, said a person with direct knowledge of the company’s …
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